The game is based on an Italian animated television series co-created by Iginio Straffi and Joanne Lee. The series follows Rose, a teenage girl from Earth who discovers a key which leads to FairyTale Land, where fairy tales come to life. She ends up at a prestigious school named Regal Academy. Rose finds out that she is the granddaughter to the headmistress Cinderella. Rose decides to enroll at Regal Academy and learn how to use magic while having adventures with her friends.